It's given - the spa is a billion-dollar industry and growing. And nothing can stop that. Sometime in November this year, the International Spa Association (ISPA) published its 2010 Trend Watch report, describing some interesting craze for spas in 2010:
Customer Service. Great customer service is always the best! You could give the most expensive spa treatment, but when the client isn't satisfied with her spa experience, it's tantamount to nothing. "In fact, 87 percent of ISPA member spas are using customer feedback mechanisms to guarantee they're exceeding consumers' desires..." Spas should adopt improved means then to hand the clients a more gratifying spa experience.
Spa Sampling Menus. This is a strategic means to allow spa clients get a sort of "preview" of the different treatments that they're considering.
Spa Partnerships. This lets spas to expand their reach by forming partnerships with local businesses that may also gain from them. Through this, spas are able to boost their business and increase the number of clients by bringing the spa closer to the clients. Several strategies can be conducted like discounted prices with partner hotels or resorts. And who doesn't love a bargain?
Social Media. From tweeting to blogging, and everything in between, it's predicted that in 2010 social media will continue to be powerful in helping spa-goers make decision from what to where of spa. Needless to say, spas should take advantage of social media to gain clients.
Beauty Rest. Not yet very popular, but teasing option like this can certainly increase the number of spa visits. This merely means having that spare time at the spa to catch some forty winks while savoring a relaxing massage. Or rather more attractive is to just book a room in a spa heavy with calming aroma to catch up with your sleep.
These are just few of the exciting trends that the spa industry is eyeballing for 2010. Now, there are a lot of greater things to look forward to for your 2010 spa excursion.
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Posted under Fitness
This post was written by Andrea Walker on March 24, 2010



